潮園外 —— 屏南潮鎮的農產物予
CHAO & WILD：Fruits life in Chaozhou
潮園外：位於屏東的潮州小鎮因其優厚的地理位置，自古便是屏東各地物產交流薈萃之所，小鎮東隅、大武山麓以西的沖積平原，更為多種熱帶經濟作物的搖籃。適逢採收，農人便挑蔬擔果到鎮內提供鎮民所需。對比熱絡的潮鎮街市，隱身農村的潮農們，往往笑稱自己與種植園都在「鎮外」，潮園外之名便由此而來。為延續地方互益之生活，並將美好向遠方傳遞，潮園外攜手在地職農，選用當季特色農產烘製小點，為您獻上一方風土所賦予的質樸美味。
The Chaozhou town in Pingtung has been a gathering place for the exchange of various land products in Pingtung since ancient times because of its thick geographical location. The alluvial plain to the east of the town and the west of the foot of Dawu Mountain is the cradle of various tropical economic operations. Just in time for the harvest, the farmers picked the fruits and brought them to the town to provide what the townspeople needed. Compared with the bustling Chaozhen street market, the Chaozhou farmers who hide in the countryside, come to laugh and say that they and the botanical garden are "outside the town", and the name Chaoyuan Outdoor comes from this. In order to continue the life of mutual benefit in the local area and spread the beauty to the distant place, Chao Yuan Wai joins hands with local farmers to select seasonal special agricultural products to bake small snacks, and present you the simple and delicious taste endowed by the local terroir.
本次果乾包裝的設計，為有別於市場以具象和高餡和的果實物圖為主的設計，並展露潮州鎮作為南國農業搖籃之風乍、闡揚百年老潮莊的文史意涵。以詩集的概念發表，兼採東方水墨意象，大量留白並將果乾自然舒展開的形式與暢暢的飛白筆法結合，使得畫面雅潔與靈動有致。亦可選擇用低彩和、中明亮度的顏色，以先現果乾低溫烘烤後逐熟的過程。
The design of the dried fruit packaging this time is different from the design in the market that focuses on figurative and high-filling fruit images, and reveals Chaozhou Town as the cradle of agriculture in the southern country, and expounds the cultural and historical meaning of the century-old Chaozhou Village. Published with the concept of a collection of poems, it also adopts the imagery of oriental ink and wash, leaving a lot of blank space and combining the natural stretching of dried fruit with the smooth flying white brushwork, making the picture elegant and vivid. You can also choose to use low-color and medium-brightness colors to show the process of drying the dried fruit at low temperature and then gradually ripening.
金鑽鳳梨乾 Golden diamond
珍翠番石榴乾 CRISPY PEARL
翡翠芒果乾 Emerald Mango
邀請在地文人，以潮州農村的風景記憶為題，譜寫「#潮園散記」，讓消費者在品嚐美味的果乾的同時，也能閱讀到與當地農業文化地景有關的故事。本產品欲以品畫、品詩、品嚐等組合式的體驗，向消費者展現屏東縣的潮州小鎮，獨有的風土魅力和地方特色。
Invite local literati to compose "Chaozhou: life in fruits " on the theme of Chaozhou's rural landscape memory, so that consumers can read stories related to the local agricultural culture and landscape while tasting delicious dried fruits. This product intends to show consumers the unique local charm and local characteristics of the Chaozhou town in Pingtung County through a combined experience of painting, poetry, and tasting.
